How can artists earn a living when people can copy their work for free?
That's the basic question everyone's asking.  Here's the answer.  
 You make a website with a forum structure.  In this structure, you have
 producers of content putting up their work and you have consumers of 
this content donating to the producers.   "Ah..." you say, "this has 
been done and it doesn't work very well."  Right you are.  To make this 
system work, you need to organize the consumers by rank, those 
contributing more getting a higher rank, and you need to privilege the 
higher ranks.  Why will this work where other donation-based systems 
have failed?  It's simply a quirk of human nature.
The 
quirk in question is that humans value status, a lot.  Humans will go to
 great lengths to acquire and maintain status.  A great deal of human 
activity can be defined as a quest for status.  However, something so 
sought after must be difficult to achieve, and thus we have all manner 
of social constructs that limit our ability to buy status.  You can't go
 to a party with your bank account balance pinned to your shirt.  That 
is simply far too crass.  You can, instead, drive up in an expensive 
car, wearing an expensive suit, checking to see how fashionably late you
 are on your expensive watch, etc..  While you cannot simply announce 
your net worth, you can indicate it by displaying things that only 
someone of your net worth can afford.  We are awash in luxury goods for 
this very reason.  "But," you say, "the car is amazing to drive and 
worth every penny, the suit is oh so comfortable, and the watch is 
simply gorgeous."  Yes, items of status must be at least mildly 
justifiable, or they simply become the pinned bank account balance.  
But, that's not the real reason people buy them.
If you were to create a forum-based website where people were allowed to
 contribute money, and then ranked those people based on their 
contributions, no one would be stupid enough to join.  It would be too 
crass.  The highest ranking person there, assuming there was anyone, 
would simply be "King shit of Turd Hill."  It wouldn't work.  But, if 
you instead have producers of content on the site then everything 
changes.  The status achieved by contributing to those producers would 
be incidental.  "I didn't want to be the top-ranked person on this 
forum, it's just that John's music is so good and I want him to release 
more."  This is, of course, just another way of saying "I don't drive an
 expensive car to show off how much money I have, I drive it because it 
handles so well."  It's a quirk of human nature.  It's how the world 
works.
I have designed such a system but have not built it.  I did try, a few 
times, but it appears I'm not the entrepreneurial type.  I came up with 
this idea quite a few years ago and the original idea has been refined 
significantly since then.  My design has an immediate cash-flow for the 
person that builds it.  It has detailed mechanisms that allow the forums
 to be completely self-moderating.  It has a solid mechanism to deal 
with illegal content, as sites like this will certainly be plagued 
with.  You, of course, don't need my design.  The above concept is all 
that you need to build a site.  You could refine it over time, dealing 
with the problems that come up.  Or, you could hire me as a consultant 
and jump a few years ahead of the competition.  It's your choice.  
Someone is going to build a site like this; the world is waiting.
Over the next while, I'll be moving older posts over from my Keliso 
blog to here, consolidating everything.  I'll be posting more and more 
detail until someone actually takes notice and builds the system.  Once 
built, I'll probably register myself and start putting up content... 
maybe then I'll earn a little money for my ideas, rather than giving 
them away for free.
Stay tuned.
What is Keliso?
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1 comment:
Such a small think. ;-) But such a great idea
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